Howdy Haveaclues!

It’s been a while, but I’m back with some big news...

I've been in this social ad game for a really long time, since 2008.

As I've learned and grown over the years, I've loved sharing valuable tips with fellow marketers and I've been floored by how many of you have found success from the simple principles of making ugly ads and other nuggets I've shared.

So many people have asked me "so when are you going to launch your course?" and to be honest, I've never really seen myself as a course guy.

Over time, a lot of really smart and supportive close friends have encouraged me to put something out there for everyone to learn from.

Since I can't work with every single marketer and brand 1 on 1, the best thing I can do is to put together something everyone can benefit from.

So, here I am, extremely excited (and a bit nervous) to announce my upcoming course...

Struggling to create high-converting ads that scale? Ad account begging for fresh creative, but don’t know where to start? Confused and misguided by tons of info on making good ads?

If this sounds like you, this is the most important letter you’ll read all year!

Here’s why…

The bar for getting attention is higher than ever. The bar for keeping attention is higher than ever. The bar for getting people to act is higher than ever.

...But with the right system, you can make authentic, relatable and relevant ads that get attention. Make them quickly. And not just make great ads, but keep making great ads.

But here’s the thing…

People hate ads.

In my first live course, I’ll share the exact system I use to make ads people don’t hate.

Join me to learn how! 👉 Building Ads with Barry™

Creatively exhausted? No ideas or inspiration? CEO’s bad idea? Meta Ads guru’s newest hack failed? Team confused by ad-making info overload? This course will transform you into an Ad Creation Machine.

I’ll show you how to start with empathy for the consumer: think how they think. Speak how they speak. Consume what they consume. The ads will write themselves.

You’ll learn my proven brainstorming techniques, including the simple yet powerful post-it note method. By the end of the course, you’ll be able to rapidly generate an abundance of (AI-Enhanced) ad concepts and iterations, ensuring you never run out of creative fuel.

You can’t sleep because of how much time and money you’re wasting on creative production, polishing ads, but still, your accounts are underperforming. In Building Ads with Barry™ you’ll learn how to create ads that get attention and drive action from cold audiences.

Ads that don’t look or feel like traditional ads, making them more relatable and relevant to consumers. These are the ads people don’t hate.

You’ll go from struggling with performance to building a variety of winning ads that can scale and work together effectively.

My media buying brain is based on studying billions in ad spend and managing over $600 million personally. You’ll tap into my media buying brain LIVE - no gimmicks, no hacks, just deep-seated, yet simple principles.

You’ll uncover how the system works and how to get it to work better for you. I’ll show you exactly what I look for in ad accounts.

You’ll develop an understanding of WHY things work and don’t work. You’ll make confident decisions and apply changes in ad accounts to squeeze more performance for your business.

Here’s how and why I can help you overcome these challenges…

Remember when Facebook ads were only in the right column? That's when I started running ads. Since then, I've managed over $600 million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world like: True Classic, AG1, Lumin Skin, Harry’s Razors, The Perfect Jean, Tushy and more!

The course features special guest teachers leading live workshops: Dara Denney and Alex Cooper.

✅ WEEK 1: STRATEGY – No BS Audience Research and Creative Strategy (AI-Enhanced)

✅ WEEK 2: CREATIVE – Creating Ads People Don’t Hate

✅ WEEK 3: MEDIA BUYING – How the System Works and Getting the System to Work Better for You

✅ WEEK 4: PERFORMANCE – How to Optimize Performance

Building Ads with Barry™ starts February 3 and runs for 4 weeks. Instead of a passive video course, expect a best-in-class interactive learning experience with me and 100+ fellow marketers.

If you’re ready to create high-converting ads that scale, join now. I don’t know what your’re waiting for! 😄

Early bird pricing: December 2-13.

Save $500 – pay only $990 (before the price goes up to $1,490).

Limited to 50 spots at this price.

I'm so pumped it's finally happening.

As you can see, it’s not just me. 😉

👉 Join Building Ads with Barry™ now!

Thanks for reading all of this! If you if you’ve made it alllll the way down here, you deserve something…

I’m offering a free 30-minute call (worth over $500) to one person who replies to this email! Just hit reply and tell me what you’d like to chat with me about and I’ll pick my favorite to schedule a free call

Hott regards,
Barry Hott

P.S. I’d appreciate it if you could share this newsletter with anyone you think might enjoy it.