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Oliver Buchannon
Barry Hott

Barry is a seasoned Growth Advisor, Consultant, and Coach renowned for his expertise in social growth advertising and creative strategies. With a passion for growth in work and personal life, Barry has managed over $600 million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft. More recently, he's focused on direct-to-consumer social growth advertising for prominent startups. Barry is also recognized for his innovative "ugly ads" approach, promoting relatable, high-engagement content over traditionally polished branding​.

If you’re serious about ads, read this

May 19, 2025

•

6 min read

If you’re serious about ads, read this

most ad advice doesn’t actually work

Barry Hott
Barry Hott
Your ROAS is lying to you

May 2, 2025

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4 min read

Your ROAS is lying to you

Meta’s new attribution column just confirmed it.

Barry Hott
Barry Hott
If you've ever liked anything I've ever posted, this is for you.

Jan 30, 2025

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6 min read

If you've ever liked anything I've ever posted, this is for you.

Barry Hott
Barry Hott
How To Create Winning Ads in 2025?

Dec 8, 2024

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1 min read

How To Create Winning Ads in 2025?

Free LIVE Webinar

Barry Hott
Barry Hott
Create Winning Ads Consistently. 🚀

Dec 2, 2024

•

7 min read

Create Winning Ads Consistently. 🚀

Registrations for “Building Ads with Barry” are now open!

Barry Hott
Barry Hott
Meta Ads Outage: Get Your Ad Refund From Meta

Feb 15, 2024

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12 min read

Meta Ads Outage: Get Your Ad Refund From Meta

Quick steps to get your refund for this outage

Barry Hott
Barry Hott
uGlY aDs DaMaGe My BrAnd

Feb 13, 2024

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22 min read

uGlY aDs DaMaGe My BrAnd

LOL NOPE

Barry Hott
Barry Hott
Cost Caps VS Lowest Cost: The Ultimate Ad Buying Showdown

Jan 9, 2024

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15 min read

Cost Caps VS Lowest Cost: The Ultimate Ad Buying Showdown

ARE YOU READY FOR SOME NUANCE?!

Barry Hott
Barry Hott
This won't turn your guts into goo

Sep 27, 2023

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7 min read

This won't turn your guts into goo

I promise!

Barry Hott
Barry Hott
Can videos of boats make you a better marketer?

Aug 31, 2023

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16 min read

Can videos of boats make you a better marketer?

Finding inspo on YouTube

Barry Hott
Barry Hott
Stop sorting ads by CPA and ROAS

Aug 23, 2023

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13 min read

Stop sorting ads by CPA and ROAS

What the heck is the breakdown effect and why does it matter?

Barry Hott
Barry Hott
Do you trust FB's system? Should you?

Aug 14, 2023

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13 min read

Do you trust FB's system? Should you?

Do you trust it too much or too little?

Barry Hott
Barry Hott
Clients suck. Agencies suck. In-house teams suck. Now what?

Aug 4, 2023

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10 min read

Clients suck. Agencies suck. In-house teams suck. Now what?

The whole system is broken, here's why

Barry Hott
Barry Hott
Why does everyone hate my ads?

Jul 27, 2023

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7 min read

Why does everyone hate my ads?

Should I care? NO!

Barry Hott
Barry Hott
$25k in revenue: GONE

Jul 20, 2023

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7 min read

$25k in revenue: GONE

Barry Hott's (dramatic) first newsletter ever!

Barry Hott
Barry Hott
HaveAClues

HaveAClues

Marketing and advertising secrets for brands agencies. Examining the deep how's and why's of marketing and social media every week.


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