Helloooo Haveclues!

I apologize for the hiatus! It’s been a few weeks since my last newsie and A LOT has happened since then, let’s dive straight in:

I spent a week in Miami shooting ads with a house full of incredibly talented creators for Adcrate’s Creative House 2023. It was so much fun, inspiring, and quite exhausting. We made some wild and incredible ads. I plan to highlight more about this content in future newsies.

I’m really excited to see how the ads we shot will perform. I’m in a bunch of them, so keep your eyes peeled for me in your feed more!

I joined Rotten as their Head of Growth where I'll be driving performance creative, media buying, and more. I’m still consulting and doing everything else I’ve been doing, but this is one of the main projects I’m focusing on and I hope to see similar success with this as I saw with Lone River Ranch Water.

Since leaving Ranch Water after the acquisition, I've been itching to get back into this kind of ownership, and using this side of my creative brain, and I've already got a bunch of things cooking after just one week with the team. I've been missing this feeling!

These gummy worms have 60% less sugar than Trolli, taste amazing (IMO, they’re more like delicious fruit snacks than gummy worms), and come in compostable packaging. We’re going to take over this whole category.

The branding is nostalgic, badass, punk, and I’m having so much fun working on it already.

I’ll be sharing nuggets from our journey here and potentially in some other avenues soon…

I’ll save you the time: here’s our Ad Library. Expect to see a bunch of ugly/weird stuff there soon.

Go #FeedYourFreak and use code HAVEACLUES20 for 20% off everything this week. I promise, these worms won’t turn your guts into goo!

I spent a bunch of time with my friend and badass TikTok/YouTube star Dara Denney at Creative House, Foxwell’s gathering (where I met my Adtopsy cohosts from FireTeam IRL for the first time!), and recording a little podcast thing in studio. Look out for that stuff coming soon to her YouTube channel!

Btw get Dara’s incredible Performance Creative Master Course here and use code UGLYADS (duh) for $100 off! After you order through my link, please reply “DARA” to this email to let me know and I’ll send you a free Make Ugly Ads hatt of your choice.

I just want to say how much I appreciate you for subscribing and reading this. I’ve gotten so much incredible feedback about how much I’ve helped many of you and I plan to make so much more valuable content in the coming weeks and months.

If you’ve made it this far, you deserve something. Yes, even if you simply skipped all the way down here, you cheater.

Here’s a coupon code for $100 off my ad account audit template, knocking the price down to just $97: use code HAVEACLUES100.

Also, I’m trying to get 2 more reviews on Intro.co, so I’m giving the first two people to book 15 minutes with me a bonus 30 minute call. You pay for 15 minutes, you get 45 minutes. AND I’ll throw in either a Make ugly ads hatt or my audit template for free if you’d like. You can also use code BARRY25OFF to get 25% off for a limited time!

Finally…

You’ll be able to use these ugly ad templates immediately and get them live in your account in minutes. Use my code Barry10 to get 10% off!

That’s all for this week! Thanks again for subscribing. Have a high-performing week!

Hott regards,
Barry Hott